Mergers and Acquistions News
Categories: Media & Information Services, Software
June 2nd 2010, 16:49PM
Occam, a leading provider of marketing management software and direct marketing solutions for some of the UK's biggest organisations has been acquired by printing company St Ives.
St Ives, which specialises in marketing, print and display services has completed the acquisition for £12 million.
Occam will become a subsidiary of St Ives and keep its current management team.
The deal is expected to benefit both firms by increasing the delivery capacity, products and services that the two offer clients.
Occam managing director James Bagan believes the deal will allow the company to offer a unique service to marketers.
He added: "Our business specialises in providing the very best data-centred direct marketing and data management solutions, backed by high-level consultancy, tactical planning and analysis."
Patrick Martell, chief executive officer of St Ives, said Occam is an excellent fit with its existing businesses and "by combining data services with St Ives' print, digital print, direct mail, email and SMS services [it] will offer a compelling proposition".
Research firm Forrester recently listed Occam as a leader in UK database marketing service providers.
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