Mergers and Acquistions News
Categories: IT Services & Consulting
December 23rd 2008, 16:16PM
Cambridge-based mobile search engine Taptu has secured £6.45 million in series B funding from existing investors 3i Sofinnova.
According to Andreas Bernstrom, the firm's newly appointed chief operating officer, the cash inject will go a long way to imrove the company's position further still.
"With significant funding achieved, in a market where investment is hard to come by, we are poised to become an attractive proposition for marketers and advertisers looking to capitalise on the explosion in mobile web," he said.
The company is best placed to offer firms an engaging environment in which to reach consumers through targeted advertising, Mr Bernstrom added.
Oliver Sichel, partner at Sofinnova, believes Taptu can help companies achieve sustained growth.
Earlier this year, Taptu received gold medal at the Mobile Search Awards.
The firm triumphed in the Overall Mobile Search Company of the Year category.
Yell, was the victor in the Best Location Based Search Award section.
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